discriminate, when done well it makes business sense for the following reasons:
- Staff expense tends to be the highest expense for most firms, so you need to ensure you are paying money for the best that you can get. You can only do that by widening your recruitment net as widely as possible.
- Most business ideas (i.e. new products, new markets, distribution channels) tend to come from employees within a firm. Having a diverse group of employees a firm will in addition to generating many ideas, also generate diverse range of ideas.
- It makes good business sense that if the population you are targetting is made up of Asians, Africans, you also have their people serving them
Despite these challenges, valuing diversity does make business sense.
In Kenya especially, growing and national firms (not to mention the civil service) must make extra efforts
to ensure their employment practices reflect the facts on the ground i.e. a nation of 42 tribes ( and more if you include
other races). After all, the language of business is English (actually its money) and not Kikuyu, Luo, Sikh etc.