Finally test-drove mama mikes. It didn't work for some reason. One can see the attraction especially if you are sending low amounts and wanting the recipient to spend on something in particular. And the transfer cost is is stepped up. Its a great business model and will continue to tramp even those like sambazanow that are trying to compete on just one of the products.
When MPESA was announced, I expected it to have some adverse impact on the low-income banks like Equity. Wapi. Equity has since introduced m-banking and since then according to a report in the current issue of the Financial Post, they've have seen an amazing 40% drop in queues at their banking halls. Two things, I don't how they accurately they measure these unless they account every client they've dealt with. Two, call the change even 10%, this still shows what can be done with technology at hand. More generally, I expect mpesa which has now been extended to the Kenyans in the UK to develop along the lines of mamamikes and start offering itself as a commercial channel for the supermarkets, banks et al.
No comments:
Post a Comment